Influence Network was born into a world where gaining mind share of potential customers is increasingly difficult and where word-of-mouth marketing is more critical than ever.
Study after study has shown the power of word-of-mouth. Nielsen found that 90% of consumers trust peer recommendations while only 33% trust ads, and that 77% of consumers are more likely to buy a product when it’s recommended by an advocate. Confirming this The Boston Consulting Group reports that 2/3 of the respondents in a recent survey consult friends and family and half consult other consumers’ opinions online before purchasing. This is true not only in the B2C world but in B2B industries as well, where a Forrester study found that 70-90% of a buyer’s journey is completed prior to engaging with a vendor.
The risk of not leveraging the power of influencers?
- The Boston Consulting Group finds brands with high levels of advocacy significantly outperform heavily criticized companies in top-line growth.
- A Northwestern University study shows that in some cases over 50% of a brand’s sales volume change can be explained by changes in online advocacy.
- According to the Harvard Business Review, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.
At Influence Network our mission is to help companies tap into the power of the advocates in their customer base by providing an advocate marketing platform which automates the process of identifying and activating the biggest fans for each of your locations.
Who We Are
Led by co-founder Chris Pointon, we are a team of industry veterans with a passion for helping customers solve some of their toughest business problems. Sure we are all techno-geeks and social media diehards, but more importantly we worry about how to apply technology so companies can gain competitive advantage in the marketplace. Collectively we have worked with world class companies such as Liberty Mutual, Rite Aid, Nickelodeon, Fox Home Video, Royal Caribbean, Starwood Resorts, Disney Parks and Resorts, UPS, AAA, USGA, Time’s InStyle division and many many others.